Derek Haley
Click icon to play audio-Derek Haley speaks to CKNX Radio
Derek Haley, a researcher and professor at Ontario’s Veterinary College, is conducting research on different ways to reduce animal stress which can translate into an increase in meat quality. This research will be important for farmers especially if they are looking for different ways to add value on their product. The research comes at an important time as many consumers are starting to become more conscious about the food they eat, and are searching for food that is raised using an ethical approach. This well-rounded approach offers a reduced stressed environment for the animals and an enhanced quality meat for consumers.
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Interesting! I’ve read about this before. It would be interesting to consider how this might be added into marketing campaigns.
Thanks for the comment Susan! Yes, it will be interesting to see how this perspective will be used in market campaigns in the near future. Time will tell….